---
title: "PXL98 — Cookie and Privacy Notice"
description: "How pxl98.com uses cookies and personal data, including PostHog analytics."
canonical: "https://pxl98.com/cookie-policy"
---

[ ![PXL98](https://pxl98.com/images/pxl98-logo.png) ](https://pxl98.com)

# PXL98 Cookie and Privacy Notice

**Last updated:** 9 September 2026

This notice explains what information pxl98.com (“the Site”) collects, how it is used, and the choices available. It should be read alongside our [Terms and Conditions](https://pxl98.com/terms).

## 1. Who controls this data

Ade Rowbotham Limited, trading as PXL98, is the data controller for the Site. Contact: <info@pxl98.com>.

## 2. What we collect

The Site sets a small number of cookies to work correctly, and, only with your consent, uses PostHog, a third-party analytics provider, to understand how the Site is used. We do not collect names, email addresses, or other information that identifies you personally through the Site itself, unless you choose to give it to us directly (for example, by emailing us).

**Strictly necessary cookies.** A small number of cookies are set automatically to make the Site work – for example, keeping the site secure and remembering your cookie preference. These do not require consent because they are essential to providing the Site.

**Analytics (PostHog).** With your consent, we use [PostHog](https://posthog.com) to collect analytics about how the Site is used – for example, which pages are viewed, how visitors move through the Site, and general device/browser information. In its standard configuration, PostHog can associate this activity with a persistent identifier for your browser, so this counts as processing personal data under UK GDPR, and cookies are only set for this purpose after you accept. Session recording is enabled on the Site: with your consent, PostHog also records mouse movements, clicks, and on-screen interactions during a visit, so it can be played back; sensitive input fields are configured not to be recorded.

PostHog is a data processor acting on our instructions. PostHog Cloud (EU) is used, so analytics data stays within the EU/UK and no international transfer applies.

## 3. Cookies in use

Name Set by Purpose Type Duration     `cc_cookie` pxl98.com (cookie consent banner) Remembers your cookie consent choices Strictly necessary ~6 months (banner default; confirm once configured)   `ph_<project key>_posthog` PostHog Assigns an anonymous ID to your browser so we can distinguish visits and build aggregate usage statistics Analytics (consent required) ~1 year (PostHog default; confirm once configured)

*(Exact cookie duration to be confirmed once the PostHog project is set up. The Site sets no session cookie of its own – it does not use logins, forms, or anything else that requires one.)*

## 4. Your choices

When you first visit the Site, a banner lets you accept or reject analytics cookies; strictly necessary cookies apply either way, since the Site can't function without them. You can change your choice at any time using the “Cookie settings” link in the Site footer, and any change takes effect immediately. You can also control cookies through your browser settings, though this may affect how parts of the Site work.

## 5. How long we keep data

Analytics event data is kept for 14 days, and session recordings for 30 days, after which they are deleted.

## 6. Your rights

Under UK GDPR, you have rights including access, correction, deletion, and objection to processing of any personal data we hold about you. To exercise these, contact <info@pxl98.com>. You also have the right to complain to the Information Commissioner's Office (ico.org.uk) if you believe your data has been mishandled.

## 7. Changes to this notice

We may update this notice from time to time. The “Last updated” date above shows when it last changed.

© 2026 PXL98

PXL98 is a trading name of Ade Rowbotham Limited, registered in England and Wales No. 06296246

[Terms and Conditions](https://pxl98.com/terms) | [Cookie and Privacy Notice](https://pxl98.com/cookie-policy) | Cookie settings
